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There is no doubt that the internet is having a profound impact on business. Especially now that brick-and-mortar companies are moving online, the Internet is starting to realize its true potential. The opportunities abound for optimizing existing business and creating new business, based on long-established competencies.
One way to realize these opportunities is to enter into partnershipswith other brick-and-mortars and Internet companies. The number of these e-partnerships has grown substantially over the last years. All leading companies appear to have set up their own e-partnerships.
Yet a number of questions remain unanswered. What goals can be achieved by e-partnering? What organizational forms can be used? How should management and planning and control take place? What lessons have brick-and-mortar companies learned about e-partnering so far?

This book answers these questions. It describes four different types of partnerships: e-alliances, e-channels, e-markets and e-networks. For each type, it describes the goals, the partnership structure and matching management processes.

Based on research into over 150 e-partnerships and a number of European cases, best practices in e-partnering are identified. This book provides a coherent overview of the current "rules-of-the-game" and therefore is practical, insightful and a useful guide for any brick-and-mortar company, facing the challenge of managing e-partnerships.

Prijs:	€ 12.50 inclusief btw
Verzendkosten:	€ 2.76 binnen Nederland
Levertijd:	5 werkdag(en)
ISBN:	9789051790177
Formaat:	165x245 millimeter (b x h)
Omvang:	132 pagina's
Verschenen:	11 april 2002

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